MARKETPLACE FOR BLEISURE TRAVELERS

A marketplace of services  and experiences for travelers who combine business and leisure on the same trip to make the most out of their travel downtime.

BUSINESS OPPORTUNITY
INJECTING FUN INTO BUSINESS TRIPS

Traveling on business takes up a great deal of your time, it’s important to make the most of every minute. Luckily, the lines between work and play are blurring — and it’s creating a new kind of business traveler who is becoming smarter when it comes to their travel downtime. This market is often called “Bleisure” which refers to a group of business travelers who extend a business trip to include leisure time.

BUSINESS & LEISURE = BLEISURE

For this new traveler, strolling around a city without any direction or relying on a tourist information guide is out of the question. What can they do with their downtime? While Airports are heavily investing in ways to keep the travelers happy, the downtime between meetings is perceived as wasted time or even extra working hours for a lot of business travelers.

Travel Weekly’s 2016 Consumer Trends reports the percentage of leisure trips that have a business component jumped to 17% this year, compared with 11% in 2012 and 14% in 2015. Business Traveler Sentiment Index found that 67% of business travelers said it was important to be able to extend business trips with leisure add-ons. The new business travelers prefer to extend their trip and add personal leisure time.

A Bleisure focus marketplace offers an opportunity to tap into a traveler who could potentially spend more and book more products than people on strictly leisure trips. The Bleisure demographic keeps growing every year, and together with the Millenials business travelers, it is expected to be a solid market in the next two years.

“To meet both business and leisure customer needs, the industry needs to do a better job of educating their customers about their offering and tell guests what they should see when they get there.
They need to provide additional local services and really bring their brand to life.”

Kelly Murphy VP Marketing BridgeStreet Global Hospitality

MARKET OVERVIEW
Market Size
LEAN VALIDATION
INITIAL BUSINESS HYPOTHESIS

Create a marketplace exclusively dedicated to the Bleisure demographic. The marketplace will include: services, experiences and a local directory of places (restaurants, bars, stores, pharmacies, movie theatres…etc)

VALIDATION METHODS USED
Validation Methods Used
LEAN VALIDATION
Business Lounge Flyer
Lean Validation Landing Page
BUSINESS DESIGN
BUSINESS MODEL

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Value Propositions of QuickCity – Munich

  • Enables experience providers to list their experiences on the platform and to acquire customers.
  • Gives booking options to business travelers to enjoy short and unique experiences during their travel downtime.
  • Rating and review system for experience providers, services, and places.

The 2 customer segments defining QuickCity’s Business Model

Directory: Places and local services can advertise for a small fee and get charged an additional fee if bookings come directly from the marketplace.

Experiences: Offered by locals providers. QuickCity will charge a percentage fee for every booking/transaction made through the platform.

QuickCity – Munich is thought as an Aggregator Business Model, making experience providers partners and selling their services under one brand. The experience providers enjoy marketing services in a win-win situation.

How QuickCity finds customers?

A customer for QuickCity is the one who adds up to the company’s revenue. Whether is an Experience Provider who offers a short and special type of experience and lists it on the platform or the business traveler who books it. To find the best candidates for each category, we suggest the following channels:

  • Social Media (Facebook, LinkedIn…etc)
  • Word of Mouth / Referrals
  • Digital Marketing including Internet ads
  • Promotional offers
  • Flyer distribution at hotels, airports, business centers…etc.
THE TEAM
PRODUCT IMPRESSIONS