WHAT IS A BUSINESS DESIGN JAM?

Business Design Jam is a design thinking workshop, combined with Business Model Generation and Lean Startup Methodologies to create sustainable business models based on the human-centered design principles. In a Business Design Jam, we improvise without extensive preparation just like musicians do in a jam session. The idea is to come up with products/services grounded in viable business models in just a few hours.

THE FORMAT

The format was originally developed for corporate teams but can be adapted to aspiring entrepreneurs.

We form multidisciplinary of designers, developers, business consultants, marketing managers and a corporate team that acts on behalf of the corporation. We make sure, each team has at least one team member from each discipline. At sign up the participants can decide on what role they would like to participate within the team.

There is an open session for pitching and the teams are formed. Once the teams are created they start working, by further refining the idea and deciding on the next steps. It is a pretty intense agenda that lasts for the whole day.

We include the use of the business model canvas to have an overview of the whole business, also other tools such as persona grids, prototyping tools, lego pieces for serious play, storytelling framework, and pretty much anything that will help the team bring their concept to life.

The session ends with a 5 slide deck presentation and a “decompress session” with some beverages and other refreshments.

METHODOLOGY

IMPRESSIONS