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Month: April 2017

Home 2017 April

It’s a new brand world

April 8, 2017adminNo Comments

Bridging the gap between physical and digital products is the ultimate Brand experience in the Digital Age. Today’s consumers want to switch seamlessly between devices and feel a consistent experience. However, the experience gets disrupted when moving from electronic devices to non-digital or connected products, creating an undesired experience gap. Luckily, everything is becoming smart,…

R&D is not innovation… People are.

April 4, 2017adminNo Comments

There is a persisting notion — including among lot of senior executives — that R&D is the driver factor for companies when it comes to innovation. While technological advances can lead to better and innovative products, R&D as a stand alone practice cannot be called innovation. Without the support and the interaction of the entire…

Recent Posts

  • A digital companion for women battling breast cancer – Part 1
  • It’s a new brand world
  • R&D is not innovation… People are.
  • Design Thinking needs more Design Doing
  • Digital Innovation: Business Design vs everyone else.

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    Brain & Heart is the website of Consultant/Business Designer Juan Tejeda. Combining Design Thinking + Lean-Startup methods + UX Design to help established companies and Startups create viable and sustainable business models and bring their digital products faster to market.

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    JUAN TEJEDA – UX/Business Designer, BERLIN 2017