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A digital companion for women battling breast cancer – Part 1

May 4, 2017No Commentsadmin

eHealth from the emotional side of things It is 3:06 PM and Mrs. Laudner is finally called into the doctor’s office. The lab test results have finally arrived. “Mrs. Laudner I am afraid I don’t have very good news for you. There is no easy way to say this, so I am just gonna go…

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It’s a new brand world

April 8, 2017No Commentsadmin

Bridging the gap between physical and digital products is the ultimate Brand experience in the Digital Age. Today’s consumers want to switch seamlessly between devices and feel a consistent experience. However, the experience gets disrupted when moving from electronic devices to non-digital or connected products, creating an undesired experience gap. Luckily, everything is becoming smart,…

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R&D is not innovation… People are.

April 4, 2017No Commentsadmin

There is a persisting notion — including among lot of senior executives — that R&D is the driver factor for companies when it comes to innovation. While technological advances can lead to better and innovative products, R&D as a stand alone practice cannot be called innovation. Without the support and the interaction of the entire…

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Design Thinking needs more Design Doing

March 4, 2017No Commentsadmin

In the wise words of Elvis: “A little less conversation, a little more action, please…” There is an awful lot of hype concerning Design Thinking and how it can facilitate innovation. Understandably, Design Thinking is exciting because it offers a toolset for creativity to people who wouldn’t typically identify themselves as creative. The process fosters…

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Digital Innovation: Business Design vs everyone else.

February 11, 2017No Commentsadmin

Why are traditional management consulting companies trying to get into the design and innovation game? After decades dominating the world of business, the traditional management consulting firms are making strategic additions and extending their offering portfolio to compete with Tech and Design companies in the Digital Innovation game. Some forecast it to be a highly…

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Building Startups as a service

January 8, 2017No Commentsadmin

How outsourcing the creation of digital business models to temporary incubators and accelerators can still be a good idea for companies who don’t have the possibilities of creating their own. To whom are CEOs turning to when it comes to creating, testing and building new products, services, and ultimately new businesses? The enterprise is progressively…

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Brain & Heart is the website of Consultant/Business Designer Juan Tejeda. Combining Design Thinking + Lean-Startup methods + UX Design to help established companies and Startups create viable and sustainable business models and bring their digital products faster to market.

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JUAN TEJEDA – UX/Business Designer, BERLIN 2017